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SaaS Metrics Framework

Through years of vetting hundreds of investments and collaborating with industry leaders, Updata has refined its original SaaS analysis framework into a battle-tested industry standard.

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Churn Is Not a Number

Simple period-over-period metrics are often skewed by volatility, masking the true health of a business; instead, operators should use vintage-based cohort analysis to accurately track retention trends and long-term customer value.

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Hear it first hand

Explore and listen to insightful podcasts featuring members of the Updata team and our partners.

18 MIN
Podcast
GrowthCap: Expansion-Stage Software Investor, Updata’s Jon Seeber
33 MIN
Podcast
DealMakers: Nerdio CRO and Co-Founder Joseph Landes on Demystifying the Idea of Virtual LaptopsRe
18 MIN
Podcast
Growth Investor: CData Software CEO and Founder Amit Sharma on Ubiquitous Data Connectivity
32 MIN
Podcast
Emerging Growth: Updata General Partner Jon Seeber on the Importance of Customer Success
26 MIN
Podcast
CIBC Innovation Banking: Updata General Partner Carter Griffin on Metrics That Matter for Scaling SaaS Companies

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